The goal for this project was to create Christmas branding for Raising Cane’s. The main character of the campaign is Raising Cane himself, who appears throughout the designs and is always holding chicken from Cane’s. I used a dark blue night sky in the background of several pieces, which contrasts with the brightness of the foreground elements. The social media posts were designed to show both Raising Cane and chicken fingers in nostalgic-looking photos.